The Chennai-born Balasubramanian, 26, is CEO and owner of Premier Futsal, the first entrepreneur-led startup sports league in Asia, whose first edition in India in 2016, featuring six teams and over 50 players from 23 countries, enjoyed a robust TV viewership of over 50 million globally and 70 million-plus on social media. The fast-paced, five-a-side, 40-minute indoor game divided into four quarters of 10 minutes each is popularly referred to as the T20 of football.