Dilip is the co founder of and Consulting Partner for Perfect Relations, established in the early 90’s. Perfect Relations was among the first agencies to introduce the concept of Image Management in India. The company advises CEO's and country management teams on external communications, internal communications and public relations. It has offices in 16 Indian cities, Nepal, Bangladesh and Sri Lanka today and employs over 500 people, making it South Asia’s largest image management consultancy.

Dilip Cherian started his career as Economic Consultant, Bureau of Industrial Costs in the Ministry of Industry, New Delhi. The work involved advising the Central government on regulatory measures regarding pricing, etc.