After completing a Master’s degree in Political Science from Delhi University,  Anurradha Prasad ventured into the media industry . The year 1993, saw Anurradha Prasad ,launching B.A.G Films & Media Ltd And . The company bagged prestigious projects like Poll Khol, Red Alert and Sansani on Star News, Kumkum and Khulja Sim-Sim on Star Plus, Siddhant on Star One, Har Dil Jo Love Karega on Zoom, Rozana and Khabrein Bollywood Ki on Doordarshan.

Anurradha launched her own umbrella brand Broadcast 24 . First to come alive under the brand was ‘News 24’; a 24-hour News channel that gained impressive viewership across India in weeks of it coming on air. A 24-hour entertainment channel E 24 was then launched. With a web network called B.A.G Convergence, Dhamaal 24, News 24, E 24,  Anurradha has led B.A.G Films & Media Ltd to become a 360 media company associated with quality content dissemination across media and networks.